Why It Matters
Why It Matters
Sparks Studio
A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes that will be a brand, a product or a service but it can also be an idea - something that is losing its value for many. And to re-express relevance you need someone with vision and drive. At Sparks, we’ve been working with leaders like this for over 20 years. They’re our favourite people to work with, and so in this podcast our strategy director Michael Gough sits down with them to discuss why their topic matters. Sparks is a brand and design agency based in London. We help ambitious organisations with rich histories and complexity to re-establish their relevance. We help them to discover and express what matters now so they can connect with a changing audience. Learn more at sparks-studio.com. Get in touch via [email protected]. Or follow us on Twitter and Instagram via the hashtag #whyitmatterspod
20. Why Illustration Matters with Zoë Barker.
Being remembered is the heart of a good brand. Particularly at the point of purchase. And illustrations can be a good way for a brand to carve out a distinctive and memorable look. Zoe Barker is an established illustrator based in Norfolk. She has an enviable client list that includes the likes of Harrods, Cartier, The Telegraph, Radio Times, Red Bull and Virgin Atlantic, amongst many others.
May 13, 2022
28 min
19. Why Human Experience Matters with Alexander Hoare.
Alexander is the first of the eleventh generation of the Hoare family to run Britain's oldest private bank. He is also a pioneer in social and impact investing and a founding partner of Snowball LLP. He talks about what it is like to run a family business with such a rich history.
May 5, 2022
19 min
18. Why Financial Communication Matters with Faith Liversedge.
Faith is a marketing consultant who is determined to see financial advisors talk more about the difference they make. And with 1 in 3 UK adults worrying about their financial situation, who can blame her?
Apr 29, 2022
35 min
17. Why Closing Food banks Matters with Matthew Duyvenbode.
There are over 1300 food banks across the UK. And the Trussell Trust are convinced they need to be closed. Not because they're no longer required, but because food banks are a symptom of more significant problems.
Apr 16, 2022
43 min
16. Why Kintsugi Matters with Makoto Fujimura.
Makoto Fujimura is a leading contemporary artist, writer, and speaker recognised worldwide as a cultural influencer. He uses Kintsugi, the ancient Japanese craft of repairing broken ceramics with golden lacquer, as a metaphor to reflect on the state of our times.
Apr 8, 2022
47 min
15. Why Creative Writing in Business Matters with Neil Baker.
Neil is the Managing Director of Dark Angels, a collection of playful and collaborative workshops to help anyone become a better writer at work. He is passionate about the way words are used in business and wants all of us to play creatively with them. He's convinced this exploration helps generate new ways to express ourselves more clearly and sincerely.
Mar 31, 2022
48 min
14. Why Faith Matters with Nick Spencer.
Nick is a Senior Fellow at Theos, the think tank that enriches the debate about the place of religion in society. It challenges and changes ideas through research, commentary and events. Theos believes that faith, and Christianity in particular, is a force for good in society.
Mar 25, 2022
42 min
13. Why Shareholders Matter with Helen Cane-Hardy.
Helen is the content strategist at Tumelo. The tech start-up helps investors know which companies their ISAs and pensions hold shares. Tumelo wants to encourage all shareholders to see their fund managers have a voice to influence businesses to serve people better and protect the planet.
Mar 18, 2022
18 min
12. Why heritage matters with Jonathan Morris.
Professor Morris is one of the founding directors of the Heritage Hub at the University of Hertfordshire. He and his academic teamwork alongside businesses exploring histories and identifying opportunities for business growth.
Mar 11, 2022
26 min
11. Why long term strategy matters with Phil Wild.
Phil is the CEO of James Cropper PLC. It's a family-run materials manufacturer based in Cumbria that dates back to 1845. Strategy and planning are critical to the success of any business. Phil has learnt being clear on where a company has come from is essential to help shape its long term future.
Mar 3, 2022
42 min
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