Alexander is the first of the eleventh generation of the Hoare family to run Britain's oldest private bank. He is also a pioneer in social and impact investing and a founding partner of Snowball LLP. He talks about what it is like to run a family business with such a rich history.

20. Why Illustration Matters with Zoë Barker.

A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many.

And to re-establish relevance you need someone with vision and drive to explain why it matters.

These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth.

Get in touch with Michael using the email podcast@whyitmatters.co.uk

Or follow him on Instagram @ _whyitmatters_