<p>There are over 1300 food banks across the UK. And the Trussell Trust are convinced they need to be closed. Not because they're no longer required, but because food banks are a symptom of more significant problems.</p>

18. Why Financial Communication Matters with Faith Liversedge.

A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many.

And to re-establish relevance you need someone with vision and drive to explain why it matters.

These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth.

Get in touch with Michael using the email podcast@whyitmatters.co.uk

Or follow him on Instagram @ _whyitmatters_