BEST CONSUMED VIA YOUTUBE: Click HERE In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth. What you’ll learn: 1:20 — Who we are + our decade-long background in PR for CPG brands 4:17 — What PR actually is and why it’s so powerful for brand awareness + trust 5:50 — How PR helps generate credibility, sales, r...
Jun 2
28 min
In this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication really works. In This Episode: ✨How to identify your brand’s story angle ✨How to search Forbes categories strategically ✨✨Why contributor research matters ✨The truth about Forbes freelancers and contributors ✨How one writer relationship can lead to multiple features ✨Why Forbes Women is a great opportunity for female-...
May 26
20 min
If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses. Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your au...
May 12
6 min
So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again. In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers. Plus, simple, actionable ways to build genuine relationships with writers, even if you’re just getting started. In This Episo...
May 5
14 min
Work with us → www.visibilityonpurpose.com 🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead. In this step-by-step walkthrough, I'm breaking down the full process of pitching your product to media: how to research the right outlet, find the right editor, write the pitch, nail the subject line, and follow up t...
Apr 28
12 min
Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148
If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ years in PR—why influencer seeding can quickly become a money drain for early-stage brands, and what actually drives long-term visibility. She breaks down the short shelf life of social content, why it doesn’t support SEO or AI discovery, and how press feat...
Apr 21
16 min
Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured Every brand has a story. But most are pitching the wrong one — or not pitching it at all. In today's masterclass, we're breaking down brand differentiation: what it is, how to find yours, and — most importantly — how to turn it into a PR angle that actually gets you featured. We'll walk through real brand examples like Siete Foods, Native, ILIA, Halo Top, Olipop, ...
Apr 14
23 min
Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media features. If you've been curious about the real-world application of a public relations strategy, this advice is for you. We explain the actual process, providing a behind-the-scenes view of effective public relations efforts and how they contribute to strong brand visib...
Apr 7
21 min
Today is all about Qwoted baby!! How to Sign Up: https://www.qwoted.com/?via=VOP Use code VOP for $50 off! Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for sources—and you can respond directly? In today's video, we're doing a full walkthrough of the Opportunities Tab on Qwoted—one of our favorite tools for landing press. We'll show you how to search by keyword, use hashtags strategically, filter by deadline, evaluate opportu...
Mar 31
11 min
In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is. Instead, it comes down to authority. Lydia shares why building a personal brand is one of the most important things you can do as a founder, how trust actually drives sales, and why founder-led brands consistently outperform those that stay behind the scenes. She also dives into how PR and media features ...
Mar 24
6 min
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