BEST CONSUMED VIA YOUTUBE: Click HERE In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth.  What you’ll learn: 

— Who we are + our decade-long background in PR for CPG brands 4:17 — What PR actually is and why it’s so powerful for brand awareness + trust 5:50 — How PR helps generate credibility, sales, r...

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.