In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is. Instead, it comes down to authority. Lydia shares why building a personal brand is one of the most important things you can do as a founder, how trust actually drives sales, and why founder-led brands consistently outperform those that stay behind the scenes. She also dives into how PR and media features ...