Joanna and Zach discuss a recent survey that found that many would-be wine drinkers, particularly younger ones, are put off by the rules, traditions, and lack of customization that seem endemic to the category. While totally forswearing tradition seems like a losing play, can wine producers, professionals, and vendors find ways to bring a bit more playfulness and flexibility to wine? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!

Zach is reading: The Coolest Cocktail Trend of the Year Is Piling on the Ice

Joanna is reading: Two Years After American Single Malt’s Ratification, the Category Is Still Finding Its Way

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