Joanna and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss the rise of so-called "weird" spirits, particularly unusual or unexpected flavors in established categories like gin, vodka, and whiskey. Who is the target market for these bottles: curious consumers, bartenders, or what? Will spirits that are targeted at a very specific cocktail or food pairing find a home on back bars or is that a tough sell to bars that are used to a more DIY approach? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Zach is drinking: 1997 <a href="https://hedgesfamilyestate.com/" rel="noopener noreferrer" target="_blank">Hedges Family Estate</a> Cabernet Sauvignon Joanna is drinking: <a href="https://www.drinksfarm.world/" rel="noopener noreferrer" target="_blank">Drinks Farm</a> "Eva" White Blend Aaron is drinking: Two-Step Martini at <a href="https://sips.barcelona/" rel="noopener noreferrer" target="_blank">Sips</a> Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wine Needs to Break the Rules

Join VinePair co-founder Adam Teeter, executive editor Joanna Sciarrino, and sommelier and wine educator Zach Geballe as they discuss the latest news, trends, and happenings in the world of wine, beer, and spirits each week. Now officially New York Times recommended! Hosted on Acast. See acast.com/privacy for more information.