Sarah Goesling on cultivating a diversified approach to lead generation, the right language to use when networking and the hidden value in maintaining transparency and building connections with industry partners.

Laura Lubin on how hiring a director of design transformed her firm, why she launched a construction arm to deliver a luxury service and how sales can be a tool to teach clients to have confidence in the design process.

Zuni Madera on setting a room-by-room budget from a project’s outset, where a consultant can help with price education, and how to gauge a client’s desire for art discovery.

Hattie Sparks Collins on the value in hiring for help with procurement, the systems’ approach that accelerated her firm’s growth, and raising her project standards to invest in her firm’s future.

Designers Evan Millard, Melissa Oholendt and Audrey Scheck joined host Kaitlin Petersen for a live episode of the show to dish out advice on attracting more qualified leads, investing in photography,understanding profit margins and more.

Jay Jeffers on how he’s protecting his firm from pipeline volatility, the value in creating a workplace that attracts senior talent, and what he learned from the process of opening his own hotel.

Dan Rak on why the right sourcing strategy is crucial to improving profit margins, levelling up through a designer-friendly accounting software, and the importance of regularly examining your firm’s cost structure.

Ali Faulkner on the outsourcing efforts that helped her firm grow, the value in hiring employees whose experience outweighs your own, and how being her authentic self helps capture ideal clients.

Interior designer Shaun Crha of Long Beach, California–based firm Wrenstead Interiors offers advice on using a budgeting guide to prepare clients for prospective room costs, an alternative approach to fully itemized pricing, and why some information always remains internal to his firm.

Kelly Finley of Oakland, California, and Atlanta, Georgia–based design firm Joy Street Design on creating a custom database for her firm’s backend, using AI to catch ordering mistakes and why she decided to launch a nonprofit that operates alongside her design firm.