Trade Tales
Trade Tales
Business of Home, Kaitlin Petersen
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
Why Mandy Cheng won't delegate her firm's finances [Rebroadcast]
Mandy Cheng on why she’s not delegating the firm’s finances, the best methods for decoding a client’s taste, and the client education document that’s transformed the way she vets potential new projects.
Jul 15
59 min
Ask Us Anything: Melissa Oholendt’s go-to interview questions for new hires [Rebroadcast]
Melissa Oholendt of Minnesota- and Colorado-based firm Oho Interiors on how to reveal a candidate’s true ambitions, evaluating skillset through a key question, and knowing when to call for backup.
Jul 8
40 min
Why Ali Budd wants to do design TV differently [Rebroadcast]
Ali Budd on how she sets her firm apart in the competition for clients, what it takes to create a safe space for employees and finding the sweet spot where she can play a role in every project.
Jul 1
53 min
Ask Us Anything: Blair Moore on protecting your firm from shipping issues
New York and Rhode Island-based interior designer Blair Moore on reckoning with a decline in shipping quality, how thorough channels of communication can help catch issues before they arise, and—when all else fails—establishing your own in-house receiving operation.
Jun 24
29 min
How Angela Harris put wellness front and center in her business
Angela Harris on what it takes to fully inhabit the role of design visionary, how overhauling her firm’s infrastructure helped the team claw back creative time, why she’s pursuing a PhD centered on the concept of design as an ethical imperative.
Jun 17
59 min
Ask Us Anything: Lucy O’Brien on designing around order minimums
Philadelphia-based interior designer Lucy O’Brien of Tartan & Toile on finding a second life for extra material, the value in troubleshooting with sales reps, and being transparent with clients about unexpected fees during the procurement process.
Jun 10
24 min
Rayana Schmitz on tapping outside experts to transform her firm
Rayana Schmitz on the showhouse experience that pushed her creative boundaries, how a fractional CFO saved her firm’s finances and why she maintains strict hours of communication with clients.
Jun 3
48 min
Ask Us Anything: Lauren Caron’s process-driven approach to far-away projects
Seattle-based interior designer Lauren Caron on billing clients for travel time, how she maximizes site visits before the transition to remote work, and the value in an exhaustive scope of work document.
May 27
51 min
How Audrey Scheck established her firm’s C-suite
Audrey Scheck on her growth mindset as she expanded her team, how a bandwidth tracker helps the firm determine whether it's time to take on new business, and the questions that help clients step outside their comfort zone.
May 20
1 hr 4 min
Ask Us Anything: Zoë Feldman on how to measure an employee’s design skills
Washington, D.C.–based Zoë Feldman on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look.
May 13
37 min
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