Trade Tales
Trade Tales
Business of Home, Kaitlin Petersen
How Laura Lubin helps clients make project budgets rooted in reality
1 hour 17 minutes Posted Oct 21, 2026 at 9:00 am.
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Laura Lubin on how hiring a director of design transformed her firm, why she launched a construction arm to deliver a luxury service and how sales can be a tool to teach clients to have confidence in the design process.