Is your ideal buyer executive or the C-suite? Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That’s why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclusively).By conducting original research, creating reports, and repurposing those reports - you get the biggest ROI from your marketing efforts and that’s what we’re all about - using your time efficiently and effectively.In this interview, Erin Balsa and I talk about the importance of original research in reaching executives and the C-Suite.Learn more about Erin: https://tinymarketing.me/erinbalsa

Content burnout is real. It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it’s impossible to keep the content engine running smoothly without a project management plan in place.Today, I'm sharing an interview I had with Erin Balsa where she explained her project management process to me. From the perfect content team to project management tools, we talk about it all.Show notes and resources: https://tinymarketing.me/ep-15Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

Even with a skeleton crew, you can still keep your brand on point.Lidia Racoma Varesco is teaching us how to set up our Canva account for success.Learn how to:1. Build your brand kit for quick on-brand graphics.2. Use folders to organize your graphics.3. Hire a designer to create custom graphics in your Canva.Show notes and resources:: https://tinymarketing.me/ep14Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership.That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.Show notes and resources: https://tinymarketing.me/ep-13Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

The Tiny Marketing Show is a live stream and podcast for marketing departments that value effective, efficient strategies. We talk about content marketing, email marketing, social media marketing all through the lens of efficient workflows and processes.You might be spending too much time creating content. I'm sharing ten ways to repurpose your content marketing. The benefits are endless, but I'll share three with you.  You get more impressions on your content marketing.  When you have a small team, you don't have enough distribution power to promote new content to its full extent. But, you can when you repurpose.  You meet people where they are by creating multi-media content - audio, visual, written, interactive, etc. Get more marketing power from your content and your small team. Show notes and resources: https://tinymarketing.me/ep12Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

How do you get a reputation as an expert in your field?Through consistency.Show up consistently.Narrow the focus of what you talk about.Add value to everything you do.The first step in getting known for a topic is to narrow down what you talk about to content themes.We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about how to create content themes.During this interview, you’ll learn:What is a content theme?Why are content themes useful?How can content themes be developed?Ben Sailer is a Content Marketing Editor (WordPress.com) at Automattic. He's still figuring out what that means. Previously, he was the Inbound Marketing Director at CoSchedule.Show notes and resources: https://tinymarketing.me/ep11Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

How can podcasting increase revenue? In this episode, Pat Helmers, the owner of the podcasting agency, Habanero Media, teaches us how businesses are increasing revenue through podcasting.Find the resources mentioned in this episode: https://tinymarketing.me/ep10

Are webinars going to decline as the country opens up? HELL NO. The rise in virtual events only showcased how effective and efficient virtual networking and educational opportunities could be. Ashley Leveque, Director of Marketing at Demio, is teaching us how to create engaging webinars that people want to attend. What will you learn? - How to turn your webinar attendees into participants - How small marketing teams can build a scalable webinar strategy that drives revenue - Why webinars aren't going awayShow notes and resources at: https://tinymarketing.me/ep-09Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

Content marketing can be tough, especially when it comes to creating quality content for your audience.It’s not enough just to write copy anymore. You need to create valuable content with the ultimate goal of converting your audience into your client or customer.In this interview, we have Josh Garofalo of Sway Copy teaching us how to create copy that converts, even when you don’t know what to write.Show notes and resources at: https://tinymarketing.me/ep08Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

Welcome to another episode of the Tiny Marketing Podcast. Learn how to write emails that people love receiving. Join Sarah Noel Block of Tiny Marketing and Rob & Kennedy from The Email Marketing Show to learn: - How to use modern techniques for emailing your list- How to sell through value- How to use stories in your email marketingShow notes at: https://tinymarketing.me/ep07 Connect with Rob and Kennedy: https://www.emailmarketingheroes.com