How do you get a reputation as an expert in your field?Through consistency.<ul><li>Show up consistently.</li><li>Narrow the focus of what you talk about.</li><li>Add value to everything you do.</li></ul>The first step in getting known for a topic is to narrow down what you talk about to content themes.We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about how to create content themes.During this interview, you’ll learn:<ol><li>What is a content theme?</li><li>Why are content themes useful?</li><li>How can content themes be developed?</li></ol>Ben Sailer is a Content Marketing Editor (<a href='http://WordPress.com'>WordPress.com</a>) at Automattic. He&apos;s still figuring out what that means. Previously, he was the Inbound Marketing Director at CoSchedule. Show notes and resources: <a href='https://tinymarketing.me/ep11'>https://tinymarketing.me/ep11</a> Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: <a href='https://tinymarketing.me/newsletter'>https://tinymarketing.me/newsletter</a>

E 12: 10 Ways to Repurpose Your Content

Are you part of a small marketing department? Or, maybe you have no marketing department at all! Learn how to create effective and efficient marketing that works for you. You don’t need to have a big team to have effective marketing, and Sarah Noel Block, founder of Tiny Marketing, will show you how. Create effective content, learn to repurpose, and increase your brand reach with Tiny Marketing.