Tiny Marketing
Tiny Marketing
Sarah Noel Block
13: How to Use Original Research to Amp Up Your Content Marketing with Michele Linn
28 minutes Posted Apr 10, 2022 at 7:00 am.
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Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership.

That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.

In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.

Show notes and resources: https://tinymarketing.me/ep-13

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