Your software business is driven by people engaging with your offering. But what CAUSES people to engage?We believe that every time someone uses an app, it's because they're trying to change something about their life OUTSIDE the app.We call the out-of-app changes that drive engagement (and hence drive your revenue) Beneficial Outcomes.Today, we explore all the ins and outs of how to better identify and deliver Beneficial Outcomes, so you can create more value for both your users and your business.