When I work with ecommerce brands, I am usually fixing a big mess - one that has them in debt, not profitable and haemorrhaging cash. That’s why my signature program Back In The Black is named the way it is - it’s all about cost-effective growth for savvy women in ecommerce who are profit focused. Is that you? If so - this episode should help you pivot what you’re doing into the next level of prosperity. Strap yourself in. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

Want to grow a six figure ecommerce brand? Want to scale a seven figure ecommerce brand? You’ve come to the right place. Over the last 10 years, I have built six million dollar brands in the Australian market and if there’s one thing I know for sure? It’s that the common advice about doing this will leave you broke. I wish I was kidding. Most of the brands I work with are clawing their way out of the red and Back Into The Black, and how I help them do that is with my female-centred ecommerce growth approach. That’s what we cover in today’s episode. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

Everyone wants the million dollar product brand, but not everyone knows what is involved. The truth is? Depending on how you decide to get there, depends on how stressful it’ll be for you. And most people don’t realise that the way that EVERYONE is talking about growing and scaling a 7-figure ecommerce brand, is that it’ll essentially leave you with $0 in the bank. Unfortunately, they don’t put that in their marketing. But, there is another approach - and that’s what this episode covers. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Want to come to my masterclass that covers my rinse-and-repeat approach to growing a successful product business? Go here: https://link.lucybloomfield.com.au/masterclass Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

The genius girls behind Willow & Blake and Frank Body know what it takes to drive brand growth using creative and copywriting, there’s no denying that. But did you know that there is a secret element to what they do (and the performance they drive in the brand) that most people don’t even realise is happening. That’s what we cover in today’s episode. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

“Why spend your own money when you can spend someone else’s money to grow your business?” Ummm, maybe because once you get to a certain level of business, more growth doesn’t really mean anything and it starts to be about more cash for other activities. I grew my first skin care brand from 0 to 10,000 customers in 18 months with almost $0 in ad spend… We had no debt. So if you’re growing your eCommerce business and your haemorrhaging cash OR you’re going backwards and going into debt? Something is happening your bank accounts that can be addressed and cause that problem to stop. Seriously. That’s what we cover in this episode. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

If you want consistent daily sales in your eCommerce business, and you are a woman or you sell to women, this is the episode for you. In this episode, we go into cycle-synced businesses - what does it mean, how do you cycle-sync your business, how do you change your marketing and sales to be cycle-synced, and how long it takes to get results. If you’ve been feeling exhausted and burnt out from the constant scaling your Facebook Ads and cash coming out of your accounts every day, here’s what I want you to do: Take 15 minutes away from your business - go to a cafe, go for a walk, shut the door in your houseReally listen to this episode and see if it’s speaking to you Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

If you’re running and scaling your Facebook Ads account and you’re exhausted, this is the episode for you. In this episode, I share the difference between men and women’s hormones and how that impacts the way we grow eCommerce channels and brands online. The truth is? If you’re a woman in eCommerce or a woman in retail, you’re probably actioning an online growth strategy that isn’t designed for your body and your wellbeing. And no, those two don’t have to be exclusive to each other. This and more, in this episode. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

Everyone says that the best approach to grow an eCommerce brand online is to run Meta ads. And it’s a great approach if you want to get to $500k to $2m in a straight-forward manner. But what about if top line revenue growth isn’t your only goal? What if you want profit, CASH, in your bank accounts? What then? Well… that’s what this episode covers. Make sure to follow and subscribe to this podcast before heading on with your day. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo

If you’ve been in eCommerce, retail and brand building for any amount of time, you’ll know the ongoing advice is that the BEST way to grow your online orders is to scale your Facebook ads. Or is it? Common knowledge doesn’t mean best advice, and in my experience over the last 10 years of building brands, scaling your Facebook ads for your brand means two things: A big top line revenue growth jumpMinimal to zero (and mostly below zero) profit You probably already know this and have lived through this if you’re reading this. So what do you do? Well, this trailer and The Splash Effect podcast hosted by me, Lucy Bloomfield, holds the key to profitable online growth for eCommerce channels. I can’t wait to explore it with you over the coming season. Make sure to follow and subscribe to this podcast before heading on with your day. Did this really resonate? Send me a DM on Instagram: https://link.lucybloomfield.com.au/ig Want to get started with profitable online growth? Opt in for my 32-page strategy guide: https://link.lucybloomfield.com.au/profitable-online-growth Recommended softwares: Click Up - https://link.lucybloomfield.com.au/clickup Klaviyo - https://link.lucybloomfield.com.au/klaviyo