How do you build genuine relationships that lead to new clients, projects, and opportunities?Kelly Sells and Melanie Guinto from SPACEJUNK joined me on the podcast to talk about how relationship-building, intentional outreach, and a very human approach to sales can unlock big opportunities.Connect with Kelly Sells at https://www.linkedin.com/in/kellyjohnssells.Connect with Melanie Guinto at https://www.linkedin.com/in/melanieguinto.

Like many in service-based professions, Nick Garofalo has a pretty negative view of “selling.” The whole idea of prospecting, networking, or initiating a sales conversation can feel deeply uncomfortable.Nick joined me on the podcast to talk about how his preconceived notions of selling have been keeping him stuck. We then explored ways that he (and you) might see how it can actually be a generous act of service.Connect with Nick at https://www.linkedin.com/in/nick-garofalo.

Content is common. Unique and valuable insights? Not so much.Deirdre Tshien, CEO & co-founder of Capsho, joined me on the podcast to talk about how "content vomit" is devaluing marketing, why your positioning matters more than ever, and how to use automation tools to enhance your message without watering it down.Connect with Deirdre at https://www.linkedin.com/in/deirdretshien.Get your free trial of Capsho:https://capsho.com/freetrialCode: forever50

Are you doing all the “right” selling activities, yet still struggling to hit your revenue goals?It might not be what you’re doing that’s holding you back, but your beliefs, attitude, and fears about selling itself.Deb Ellenberg, sales and leadership trainer with Sandler, joined me on the podcast to unpack some of the biggest mindset roadblocks that may be getting in your way.Connect with Deb at https://www.linkedin.com/in/debellenberg.

Professional services providers will sometimes try to reverse-engineer their niche by picking a trendy market, choosing a problem to solve, or targeting a specific persona. But niching isn’t about shrinking your world down to one narrow sliver of the market.Todd Howard joined me on the podcast to talk about creating a lucrative niche by combining your unique insights, lived experience, and perspective with your industry’s best practices.Connect with Todd at https://www.linkedin.com/in/stoddhoward.

If you’ve ever said, “I should write a book someday,” then this episode is for you.Mike Capuzzi joined me on the Attract Your Ideal Clients podcast to talk about how coaches, consultants, and other professional service-based business owners can use “short books” to start more conversations with the right kind of clients.Mike is the author of 19 books, including two international Amazon # 1 Best Sellers, The 100-Page Book and The Magic of Short Books. He is also the host of The Author Factor Podcast where he interviews business owner authors and shares their best tips, wisdom, and insights on how they write and leverage a nonfiction book in their businesses.Connect with Mike at https://www.linkedin.com/in/mikecapuzzihelps.Free books link: https://mikecapuzzi.com/magic.

Most trainers, consultants, and coaches who struggle to build their business don’t fail because they’re bad at what they do. They fail because they don’t understand how to effectively market themselves.Kevin McGrew joined me on the Attract Your Ideal Clients podcast to talk about the SMAC Framework, his battle-tested approach to marketing honed through years of helping small businesses grow.Get the book at https://kevinmcgrew.com/mw-waitlist.Connect with Kevin at https://www.linkedin.com/in/kevinmcgrew, https://kevinmcgrew.substack.com, and https://kevinmcgrew.com.

Few people move from a corporate career to entrepreneurship without some bumps along the way. Shannon Russell joined me on the Attract Your Ideal Clients podcast to talk about the marketing lessons she learned during her journey from working in television to becoming a career coach, podcaster, and speaker. Connect with Shannon at https://www.linkedin.com/in/shannonrussellcareercoach.

Focusing on slow, sustainable growth doesn’t mean you’re less ambitious. It’s about winning the long game, being strategic with your decisions, and getting real-world feedback to help you refine your approach.David Grad joined me on the podcast to talk about what it really looks like to build something meaningful. Without shortcuts, without hype, and without the delusion that success should happen overnight. Connect with David at https://www.linkedin.com/in/davidgrad.

We’ve all seen them. The flashy quick marketing fixes that flood our feeds with promises of instant results with little effort or time.Liz Wolfe joined me on the podcast to talk about the problem with “get rich quick” programs, the limits of formulaic marketing, and why what works for someone else may not work at all for you.Connect with Liz at https://www.linkedin.com/in/lizwolfecoach.