Today we’re going to explore why it’s so hard to get aligned around messaging, the 3 common bottlenecks that get in the way, and what you can do to overcome these obstacles and create a better product and company narrative. Visit http://redthreadmessaging.com for weekly tips to help you align on the right red thread and create clear, compelling, and effective messaging.

Today’s guest is Mark Evans, fractional CMO and strategic advisor for B2B SaaS companies. In this episode, Mark shares his messaging strategy experience to help you: - Overcome the struggle to create messaging that resonates with your customers. - Strike the right balance between product-focus and customer-focus in your messaging. - Act as a customer advocate and catalyst when developing your messaging framework. Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev. Check out Mark’s podcast Marketing Spark at https://www.marketingspark.co/podcasts. Visit http://redthreadmessaging.com for weekly tips to help you align on the right red thread and create clear, compelling, and effective messaging.

Today’s guest is Scott D'Amico, President at Communispond. In this episode, Scott shares his unique messaging strategy insights from multiple roles within his company to help you: - Discover your company’s true vision and most relevant value props. - Come up with a clear, universal definition of “good messaging.” - Cultivate fresh ideas and actionable feedback from your internal team. Connect with Scott on LinkedIn at https://www.linkedin.com/in/scottdamico. Check out Scott’s podcast Communicast: A Communication Skills Podcast at https://communicast.simplecast.com. Visit http://redthreadmessaging.com for weekly tips to help you align on the right red thread and create clear, compelling, and effective messaging.

Your company’s core messaging—the specific value props, selling points, hooks, and benefits you focus on in order to attract your ideal customers—is the single most important piece of the marketing puzzle. But cracking that messaging code isn’t easy. To create clear, compelling, and effective messaging, you need to align on the right “red thread,” a central guiding messaging framework. The Red Thread Messaging Podcast will show you how.