Professional services providers will sometimes try to reverse-engineer their niche by picking a trendy market, choosing a problem to solve, or targeting a specific persona.

But niching isn’t about shrinking your world down to one narrow sliver of the market.

Todd Howard joined me on the podcast to talk about creating a lucrative niche by combining your unique insights, lived experience, and perspective with your industry’s best practices.

Connect with Todd at https://www.linkedin.com/in/stoddhoward.