Content is common. Unique and valuable insights? Not so much. Deirdre Tshien, CEO &amp; co-founder of Capsho, joined me on the podcast to talk about how &quot;content vomit&quot; is devaluing marketing, why your positioning matters more than ever, and how to use automation tools to enhance your message without watering it down. Connect with Deirdre at <a href="https://www.linkedin.com/in/deirdretshien" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/deirdretshien</a>. Get your free trial of Capsho:<a href="https://capsho.com/freetrial" target="_blank" rel="noopener noreferer">https://capsho.com/freetrial</a>Code: forever50

Selling is an Act of Generosity

Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business.

Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller