
HOW TO CREATE BUYERS IN A SLOWER MARKET
When markets boom, almost every agent looks good.
But when buyers disappear, confidence drops and listings become harder to move… skill matters again.
From Sydney’s ultra-competitive Lower North Shore to becoming a founding shareholder of Realtair, Danny Grant has spent decades studying what actually makes agents win in difficult markets — not booming ones.
In this episode, Danny breaks down:
* How elite agents create urgency in softer conditions
* Why some agents grow while others disappear
* The biggest mistakes agents make in slower markets
* The psychology of cautious buyers and stubborn vendors
* Whether social media is creating better agents — or just louder ones
* What separates true operators from agents who only succeeded during the boom
This is not a conversation about hype.
It’s about what actually works when the market gets harder.
May 29
44 min

Christine Ewin from My Agent Team joins us for a wildly honest, hilarious and unfiltered conversation about real estate, leadership, reputation and the chaos behind building a boutique agency people genuinely trust.
From industry icks and seller truth bombs to why transparency is the future, Christine brings the laughs, the lessons and the straight shooter honesty that made her a recognised keynote speaker and thought leader in the real estate landscape.
May 21
39 min

What does the Federal Budget actually mean for agents, investors, landlords and renters?
In this episode, Lisa and Immy take a holistic look at the latest Federal Budget and break down what it could mean for the property market. From investor confidence to rental supply, affordability, tax settings and the potential impact on rental prices, this is a practical deep dive through the lens of real estate.
This episode is designed to help agents understand the bigger picture, cut through the noise and have more informed conversations with their clients.
Join us for a sharp, simple and highly relevant discussion on what the Federal Budget may mean for property, investors and the bottom line of rental prices.
May 15
23 min

Father. Daughter. Dealmakers.
Immy & Lisa sit down with Adrian and Brittany Culpin from McGrath Toukley — a high-performing family team blending local knowledge, trust and proven results.
With 12+ years in property, 30+ years on the Central Coast and recognition in the REB Dealmakers 2025 Top 50, Adrian shares what it takes to build a standout real estate business, while Brittany brings a fresh, client-first approach to the next generation of the brand.
A conversation about family, leadership and building a legacy in real estate.
May 11
36 min

Now today’s guest… didn’t just “grow” a business.
He went from writing $5 million in loans… to absolutely billions.
Yeah — billions.
As Co-Founder of Shore Financial, he’s helped build one of the most dominant brokerages in the country — and not just for a moment… but holding Australia’s number one independent spot since 2016.
So no, this isn’t luck.
And it’s definitely not average.
He’s a speaker, a podcast host, and one of the most influential voices in the mortgage world, but more importantly…
He’s someone who knows how to actually build at scale.
So if you’re expecting fluff… this probably isn’t the episode for you.
May 1
41 min

What would you do if another agent showed up to your open home… and started handing out brochures for their own off market property?
Because it’s happening. And it raises a bigger question, where do we draw the line between smart marketing and unethical behaviour?
In this episode, Immy and Lisa unpack a situation that’s stirring serious conversation across the real estate industry.
An agent attends another agent’s open home and hands out brochures promoting their own off market listing, actively redirecting buyer attention.
Is this clever prospecting… or completely unethical?
We dive into:
Where the line sits between competition and misconduct
The impact this behaviour has on sellers, buyers, and agent reputation
Why short term tactics like this can damage long term brand trust
How agents can win business the right way, without cutting corners
What needs to change in the industry to lift standards and accountability
This isn’t just about one situation, it’s about the bigger issue of integrity in real estate.
Because at the end of the day, your reputation is your greatest asset.
Apr 20
37 min

If you want to dominate your social media, this is the episode you don’t skip.
We sat down with Jordan Roach, one of the most elite corporate videographers and photographers, to break down exactly what separates average content from high-performing content.
From the key shots you should always be capturing, to the exact iPhone settings that elevate your footage instantly, this is practical, no-fluff insight you can apply straight away.
If you’re serious about standing out, this conversation will change how you shoot forever.
Apr 8
41 min

Is it clickbait… or is it ragebait?
In today’s episode, we unpack one of the biggest mistakes agents are making on social media right now, chasing attention instead of building authority.
Yes, polarising, controversial, and attention grabbing content can drive views. But at what cost?
We break down why viral doesn’t always mean valuable, and how the wrong type of content can quietly erode trust with your marketplace over time.
If you’re a real estate agent trying to grow your brand, attract better clients, and position yourself as the go to expert in your area, this conversation will shift how you think about content.
Because the goal isn’t just to be seen.
It’s to be trusted.
Mar 24
33 min

In this episode of 25 Hours, we sit down with Will Ainsworth, Head of Residential Sales at Gartland, for a candid conversation that goes beyond real estate and into the realities of mental health in a high-pressure industry.
With more than 20 years in property, Will opens up about the emotional demands that come with the job, the pressure to perform, the responsibility of guiding people through life-changing decisions, and the toll that constant expectations can take on mental wellbeing.
We discuss resilience, burnout, and the importance of maintaining perspective in a career where the highs can be big, but the pressures can be even bigger. Will also shares the mindset shifts and personal habits that have helped him sustain a long and successful career while protecting his mental health.
This episode is an honest discussion about the human side of the industry, reminding us that behind the deals, auctions, and numbers are real people navigating stress, responsibility, and the challenge of staying balanced.
If you work in property, sales, or any high-performance environment, this is a conversation that will resonate.
Mar 12
45 min

It’s an Aussie icon.
Booze.
But is it quietly hurting your career?
For years it’s been part of the real estate culture, Friday drinks, settlement celebrations, client dinners. But what if the thing that feels normal is actually holding agents back?
Jarrod Carman joins us with more than two decades of real estate experience to share his personal journey of walking away from alcohol, and the impact it had on his focus, energy and performance in the industry.
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Rare Lines × Rare Minds — Hakuba Retreat
Rare Lines × Rare Minds is a small, curated retreat in Hakuba, Japan that brings together two powerful practices: snowboarding and embodied mindset work.
Over seven days in the Japanese Alps, participants ride together on some of the best powder terrain in the world while also engaging in guided sessions focused on clarity, energy, relationships, and intentional living. The idea is simple: snowboarding has a way of stripping things back and bringing you into the present, and that environment becomes the perfect setting to explore how we think, decide, and show up in life.
It’s designed for people who already value growth and self-leadership, and who want to step away from the noise for a week to recalibrate — physically, mentally, and emotionally — in a powerful environment.
The retreat is intentionally limited to a small group so the experience stays personal and meaningful.
Applications are open now for the January 2027 retreat in Hakuba Valley.
Learn more or apply at https://www.rarelinesxrareminds.com/rare-lines-rare-minds
Mar 9
44 min
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