At DW’s company, there are 60 in sales and 8 in marketing. Yet he counts the marketers as part of sales (and the SDRs as part of marketing). This exemplifies the extent to which marketing IS sales—in other words, smarketing.   In this episode, I interview <a href="https://www.linkedin.com/in/dailius/">Dailius Wilson</a>, VP of Sales and Growth at <a href="https://www.linkedin.com/company/getaccept/">Get Accept</a>, about how he positions sales and marketing.   What we talked about: <ul> <li>Why he has 60 salespeople and 8 marketers</li> <li>How he’s excited to use tech to influence the buyer experience</li> <li>Learning languages, writing plays, DJing, and Hollywood life</li> </ul>   Check out these resources we mentioned during the podcast: <ul> <li>DW and his brother were on <a href="https://www.news.com.au/entertainment/tv/ellens-gift-to-cancer-stricken-father-of-australian-brothers-julian-and-dailius-wilson/news-story/f7cf661dadf676862c04effb00ff3fb9"> the Ellen Show</a></li> </ul> Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Marketer's Journey: Use Storytelling to Integrate SDRs into Marketing w/ Edwin Abl

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.