Show notes
What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales. In this episode of The Marketer’s Journey, I interview Edwin Abl, CMO at Modulr, about heading up the smarketing department. What we talked about:The entrepreneurial mindset inspires marketing leadership in so many waysWhere should SDRs sit, marketing or sales? (Marketing, actually)Why you should put your laptop and phone in the cupboard after 7:30 PM Check out this resource we mentioned during the podcast:Edwin’s site: www.edwinabl.comCheck out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.