It can be a huge struggle to get started in a new role when you don’t have good records. Or any records. And building a content marketing strategy from scratch is a challenging feat for anyone!    On this episode, I interview <a href="https://www.linkedin.com/in/patrickespencer/">Patrick Spencer</a>, Senior Director of Content Marketing at <a href="https://www.fortinet.com/">Fortinet</a>:   What we talked about: <ul> <li>What it was like for Patrick to start his career mid-30s with a Ph.D.</li> <li>The questions Patrick asked to form the journey stages for customers</li> <li>Where to start when you’re starting a content strategy</li> <li>Why we love Iceland</li> </ul>   Check out these resources we mentioned during the podcast: <ul> <li><a href="https://www.thecisocollective.com/strategy/article/ciso-strategies-for-overcoming-the-security-resource-strain/"> The CISO Collective</a>, where you can read Patrick’s articles</li> </ul>   Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Marketer's Journey: How to Personalize Outreach for a Buying Committee w/ Meredyth Jensen

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.