Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand.    On this episode, I interview <a href="https://www.linkedin.com/in/jeannehopkins/">Jeanne Hopkins</a>, CMO at <a href="https://www.lola.com/">Lola.com</a>:   What we talked about: <ul> <li>Trusting your team, 3 buyer personas, and the impossibility of using the same messaging</li> <li>Creating content for individual personas and the Voice of the Customer meeting</li> <li>Where you vacation when you work for a travel company (New Hampshire, actually)</li> </ul> Check out this and other episodes of The Marketer’s Journey at <a href="https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714"> Apple Podcasts</a>, <a href="https://open.spotify.com/show/1vkYBcTyIunmx3UGDG4lHg?si=GeXzrxWqT1SXJp6ufhXGwA"> Spotify</a>, or our <a href="https://hub.uberflip.com/podcasts">website</a>.

Marketer's Journey: Could You Start Your Career in Your Mid 30s? w/ Patrick Spencer

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.