Don’t choose an opportunity based on the role. Look for a cause, not a job (something you’re so excited about that you’ll do pretty much anything to be a part of that story).On this episode, I interview <a href="https://www.linkedin.com/in/latane-conant/">Latane Conant</a>, CMO at <a href="https://6sense.com/">6sense</a>.What we talked about:<ul><li>Why she chooses her job based on a cause she believes in</li><li>All about the details of implementing V2MOM&nbsp;</li><li>Keeping your inner kid and being an unofficial waterski instructor</li></ul>Check out these resources we mentioned:<ul><li>Trailhead on <a href="https://trailhead.salesforce.com/en/content/learn/modules/manage_the_sfdc_organizational_alignment_v2mom/msfw_oav2m_writing_a_v2mom">&nbsp;Writing a V2MOM</a></li><li>Marc Benioff’s book <a href="https://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company/dp/0470521163">&nbsp;Behind the Cloud</a>&nbsp;</li></ul>Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Marketer's Journey: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.