What’s it like in your first year of your first job as head of marketing? For one thing, you have to build your team.On this episode, I interview <a href="https://www.linkedin.com/in/jameselliotwinter/">James Winter</a>, VP of Marketing at <a href="https://brandfolder.com/">Brandfolder</a>, about his first year in his first VP marketing role.What we talked about:<ul><li>From job hopper to explosive growth at his first VP role</li><li>Sell to the buyers, not to the analysts</li><li>If you’re looking for the trip of a lifetime, go to Colombia</li></ul>Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Marketer's Journey: Why Executive Alignment Drives Growth w/ Latane Conant

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.