82% of the buying cycle is spent doing research, but not research that includes talking to salespeople. It’s in front of their computers or phones.On this episode, I interview <a href="https://www.linkedin.com/in/christinabottis/">Christina Bottis</a>, CMO at <a href="https://www.coyote.com/">Coyote Logistics</a>What we talked about:<ul><li>Career Journey: Mentors who encourage you to leave the comfort zone are everything</li><li>Customer Journey: Creating the buyer journey starts with empathy with the buyer</li><li>Personal Journey: How to love your work travel and keep yourself balanced</li></ul>Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Marketer's Journey: Making It to the Top: Becoming the Head of Marketing w/ James Winter

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.