Join us as we dive into the exciting world of metaverse marketing with Tom, a key player at GEEIQ, a leading metaverse agency. We explore the rise of Zepeto, its unique appeal to brands like Walmart and Essence, and how data is transforming brand activations in virtual worlds. Tom also shares his fascinating journey from the music industry to the metaverse, offering invaluable insights for brands and musicians alike. Plus, we discuss the future of metaverse commerce, the power of avatar identity, and the exciting possibilities of 2025. Tom's LinkedIn

In this episode of Behind the Brand, we dive into the world of the metaverse with Thanh Dao, a pioneering voice in the Web3 and gaming industry. Thanh shares his journey from early NFT investments to co-founding groundbreaking projects and becoming a key player at JVM, one of Germany’s leading agencies for gaming and metaverse strategy. Thanh provides a behind-the-scenes look at: His early success with Bored Apes and NBA Top Shot. The rise of platforms like Roblox and why it’s becoming the go-to space for brands. How brands like Nivea and Gucci are leveraging gaming communities for long-term impact. The future of NFTs, AR/VR, and how companies can connect with Gen Z and Gen Alpha. Whether you’re a brand looking to explore virtual worlds or just curious about the next big thing in gaming, this episode is packed with insights, strategies, and bold predictions for 2025 and beyond.

In this episode of The Mad Reality Show, I sit down with Max Proctor, CEO of The Gang, one of the leading studios creating immersive experiences on Roblox for brands like Vans, IKEA, and Warner Bros. Max shares his journey into digital partnerships and the unique challenges of scaling a global team to 200 members. We dive into what sports brands need to know about getting started on Roblox, the potential power of user-generated content (UGC), and how The Gang’s IKEA activation—where users experience a “day in the life” as an IKEA employee—came to life. Max also talks about how Roblox could elevate sports fandom, just as Netflix’s Drive to Survive did for F1. Max sees huge potential for original IP to emerge from Roblox, and he reveals what makes a brand activation stand out. We wrap up with a look ahead to 2025, as he shares The Gang’s plans and the trends he believes will shape the future of brand experiences in the metaverse. The Gang Website Subscribe to our newsletter for industry deep dives and data! Subscribe Here!

While the West focuses on consumer brands in the metaverse, China is building something different: the Industrial Metaverse. This episode explores the Chinaverse, where virtual reality enhances manufacturing, smart cities optimize efficiency, and Gen Z leads user adoption in a closed, regulated environment. Discover how China's distinct vision could leapfrog the West in the race to define the future of virtual reality. Join our newsletter: https://www.madreality.xyz/subscribe

Join us as we sit down with Jean-Charles Capelli, Chairman of Dubit and Co-Founder & CEO of Influnity. Dubit is a leading metaverse studios specializing in brand activations and immersive experiences. Jean-Charles shares his fascinating journey from the world of real estate to becoming a key player in the metaverse landscape. Discover how a chance encounter with Roblox sparked a passion that led to the transformation of Dubit and its innovative approach to brand building in virtual worlds. In this insightful conversation, Jean-Charles discusses: His unique path to the metaverse and the founding story of Dubit. The evolution of Dubit from a work-for-hire development studio to a metaverse powerhouse. Dubit's distinct approach to brand activations, focusing on traffic and brand exposure. Why building a dedicated game isn't always the best strategy for brands. The blurring lines between gaming and the metaverse, and the future of online interaction. The exciting potential of immersive commerce and the future of virtual fashion. Dubit's innovative use of AI and data analysis to shape brand strategies in the metaverse. Key trends and predictions for the future of the metaverse, including Web3 integration and the rise of new platforms. Linkedin & Website: LinkedIn Dubit Join our newsletter, where we inform brands, investors, and studios about the metaverse and help them make informed decisions using in-depth insights, data, and actionable guides. Join here!

Join us for an insightful conversation with Axel Zouebi, the head of content at Blockway Studios, as we delve into the exciting world of gaming in Dubai. In this episode, we explore the potential of Roblox and the metaverse to drive economic growth and innovation in the UAE. Discover how Dubai is positioning itself as a global gaming hub, leveraging the power of Roblox to attract investment, create jobs, and foster a thriving digital ecosystem. Learn about the challenges and opportunities facing the region's gaming industry and gain valuable insights from a leading expert in the field. Key Topics: The growing importance of gaming in the UAE Roblox's role in driving economic growth The potential of the metaverse in the MENA region Dubai's initiatives to support the gaming industry Challenges and opportunities for gaming businesses in Dubai

In this episode, we dive into the unexpected world of Roblox and its growing influence on the music industry. How is a platform primarily known for its user-generated games becoming a major player in the music scene? We'll explore Roblox's strategy of hosting virtual concerts and integrating licensed music into its games. Discover how this approach is creating a vibrant ecosystem for music discovery and immersion. With its massive user base, Roblox has the potential to disrupt traditional music consumption. Join us as we discuss the platform's ability to replicate TikTok's success by fostering collaboration and ensuring mutually beneficial partnerships with artists and labels. We'll also examine the unique music experiences that Roblox's immersive 3D environment offers, going beyond traditional concerts and providing artists with a new way to connect with their fans. We're Testing a new format of content just so we can deliver updated news in a different form.

Are you curious about the future of marketing? In this episode, we sit down with Nick Hill, the co-founder and Head of Interactive at Sawhorse, a creative agency with 13+ years of experience in branded content. Nick discusses their pivot from traditional filmmaking to building interactive experiences within Roblox, offering a unique perspective on the convergence of film, gaming, and marketing. We explore the reasons behind Roblox's dominance in the metaverse space, the evolving landscape of brand activations, and the crucial KPIs for measuring success. Nick also shares invaluable insights from his work with major brands like Kung Fu Panda, Walmart, and Alo, revealing the secrets to creating engaging experiences that resonate with Gen Z and Gen Alpha. This episode is a must-listen for marketers, brand strategists, and anyone interested in understanding the power and potential of the metaverse. Get ready to discover how to effectively connect with the next generation of consumers and unlock new avenues for brand growth. Nic Linkedin Sawhorse Production

In this episode, we dive deep into the exciting world of the metaverse with Edoardo, founder of MetaTheory Studio, a leading metaverse studio building immersive experiences for global brands like Lamborghini and Walmart. Discover: The shocking data: Why Gen Z engagement on Roblox is skyrocketing and what this means for brands stuck in the traditional marketing rut. Brand activations that convert: How major players are leveraging the metaverse for explosive brand awareness and lasting customer relationships. Your metaverse marketing playbook: Eduardo breaks down the essential KPIs brands need to track for successful campaigns and how to create captivating experiences that resonate with a new generation of digital natives. Forget fleeting impressions on 2D screens – the metaverse is offering brands unprecedented engagement and connection. Tune in now to learn how your brand can capitalize on this paradigm shift before it's too late. Linkedin https://www.linkedin.com/in/edoardomazzetto/ Website: https://metatheory.studio/