Are you curious about the future of marketing? In this episode, we sit down with Nick Hill, the co-founder and Head of Interactive at Sawhorse, a creative agency with 13+ years of experience in branded content. Nick discusses their pivot from traditional filmmaking to building interactive experiences within Roblox, offering a unique perspective on the convergence of film, gaming, and marketing.
We explore the reasons behind Roblox's dominance in the metaverse space, the evolving landscape of brand activations, and the crucial KPIs for measuring success. Nick also shares invaluable insights from his work with major brands like Kung Fu Panda, Walmart, and Alo, revealing the secrets to creating engaging experiences that resonate with Gen Z and Gen Alpha.
This episode is a must-listen for marketers, brand strategists, and anyone interested in understanding the power and potential of the metaverse. Get ready to discover how to effectively connect with the next generation of consumers and unlock new avenues for brand growth.
