In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued assets in the hobby today and why a character like Spongebob has more staying power than a retired athlete. I also share the strategy behind the new VeeFriends Super Sticker Spectacular launch and why supporting local card shops is the key to long-term success.

You’ll learn about:

• The launch of the VeeFriends Super Sticker Spectacular

• Why I’m prioritizing local retail stores over direct sales

• The massive upside of vintage fictional character cards

• My 40-year vision for building VeeFriends into a global IP