In this episode of the GaryVee Audio Experience, I sit down for a Q&A to discuss the biggest marketing arbitrage available right now: LinkedIn. I break down why it’s currently mirroring the 2011 era of Facebook and why you need to stop making excuses and start posting. I also dive deep into the operational realities of building a $100 million agency, the importance of "documenting" over "creating," and why your biggest growth will come from the word "no."

You’ll learn about:

• The Current Arbitrage on LinkedIn
• Why You Should Be in the "Mickey Mouse" Business
• The "Document, Don't Create" Content Strategy
• How to Scale a Service Business through HR