What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates. Or, as she calls them, your fan club. In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes. We also cover: Why loyalty...