The FODcast
The FODcast
Tim Roedel and James Hodges
Marketplaces, TikTok, and Dad Dancing: Why Not Every Brand Should Follow the Crowd with Rhea Fox
52 minutes Posted Sep 30, 2025 at 10:00 pm.
Welcome to Season Seven
Introducing Rhea Fox
Distribution Evolution in Digital Commerce
Marketplaces: Strategy and Success
TikTok's Place in Retail Strategy
Effectiveness in Marketing Experimentation
CRM and One-to-One Marketing
AI's Real Value in Retail
Keys to D2C Brand Success
0:00
52:42
Download MP3
Show notes
What’s really shaping the future of digital commerce? According to Rhea Fox, Marketing Director of Gift Experiences at Moonpig Group, the biggest shift isn’t just technology - it’s how distribution and marketplaces are rewriting the rules of retail. In this FODcast episode, Rhea draws on senior roles at eBay, Ted Baker, and Monsoon Accessorize to explore how brands are adapting to an increasingly fragmented ecosystem. From the rise of retailers like Next and John L...