Within the coffee industry, complex and specific tasting notes are an important part of buying and selling at transaction points along the supply chain. But what about the last link in that chain? What words work for coffee drinkers?
Feb 17
12 min
Mark and Todd and sometimes Mike look back at 2025, a challenging year for many people and professions but particularly impactful on coffee as we saw several historically unusual perfects storms overtake the industry. From prices to tariffs and all the volatility in between Mark and Todd reluctantly return to some of the difficult days, a bright spot or two, and take a moment to look forward.
Feb 11
1 hr 4 min
Rob talks about the current state of the coffee market, highlighting significant price fluctuations and the impact of supply chain dynamics.
Feb 6
13 min
The art and science of coffee blending. From the 2018 archives, hosts Mark Inman and Todd Mackey explore the reasons behind blending, its impact on brand identity, and the balance between marketing and composition. They discuss consumer preferences, the importance of consistency, and the challenges faced by roasters in creating successful blends. The conversation emphasizes the need for simplicity in offerings, effective inventory management, and the significance of blending for price point and value.
Jan 20
53 min
FOR THIS EPISODE WE INVITED JOHN GELETKA AND NANCY MINES FROM GELETKA PLUS, COVOYA’S CREATIVE AGENCY, TO JOIN ROB IN THE STUDIO FOR A BRIEF CHAT ABOUT BRANDING, MARKETING, AND COMMUNICATIONS.
Jan 16
10 min
Rob and Mike reflect on the tumultuous year of 2025 in the coffee industry, discussing the challenges posed by tariffs, inverted markets, working capital, and of course prices. They explore the current market dynamics, potential signs of recovery, and the lessons learned from navigating these difficulties. The conversation also touches on New Year's resolutions for coffee roasters and strategies for moving forward in 2026, emphasizing the importance of adaptability and resilience in the face of change.
Jan 13
27 min
Mike writes about the history of Costa Rican coffee, exploring its early challenges, the pivotal role of shipping magnate William Le Lacheur, and the lasting legacy of Costa Rican coffee production. Mike reviews some struggles of early coffee producers, the significance of direct trade routes, and the innovative spirit that has kept Costa Rican coffee at the forefront of the industry.
Jan 6
9 min
In this episode Rob talks about coffee forecasts, discussing how they are formed, the various factors that influence coffee production, and the impact of these forecasts on market sentiment and pricing. The conversation highlights the importance of understanding the nuances behind crop estimates and the role of different stakeholders in the coffee industry.
Dec 23, 2025
19 min
TWAS THE NIGHT BEFORE CHRISTMAS
AND THE LAST JAVA TO SAIL
WOULD SOON DOCK IN NEW YORK
THIS IS THE TALE.
Dec 18, 2025
5 min
In this episode we talk about coffee processing, exploring its historical evolution, various methods, and the impact on flavor profiles. They discuss the rise of innovative processing techniques like anaerobic and co-fermented coffees, and the role of consumer preferences in shaping the industry.
Dec 16, 2025
52 min
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