Show notes
Takeaways
- Specialty coffee is a highly differentiated product.
- Consumer preferences significantly influence coffee marketing strategies.
- Words like 'rich' and 'smooth' resonate with coffee drinkers.
- Flavor notes serve a practical purpose in the coffee buying process.
- The NCA survey provides valuable insights into consumer behavior.
- Coffee drinkers may not align with industry-specific flavor descriptors.
- A balance of vague and specific terms can attract a wider audience.
- Sweet notes should be prioritized in flavor descriptions.
- Understanding consumer perspectives is crucial for effective marketing.
- Coffee tasting language should evolve to meet consumer needs.
Part of The Covoya Coffee Podcasting Network
