
In this episode of The CX Iconoclast, Richard Owen hosts Bill Staikos, a CX and EX leader with more than 20 years of experience helping organizations move beyond dashboards and into delivering tangible business outcomes. Drawing on his unique perspective from both the vendor and buyer sides of the industry, Bill discusses why too many companies are still stuck in outdated models of customer experience - focused on surveys and metrics - rather than designing solutions with customers at the cen...
Nov 3, 2025
36 min

In this episode of The CX Iconoclast, Richard Owen sits down with Joe MacLeod – author, speaker, and self-proclaimed “Head of Endineering” – to explore one of the most overlooked parts of customer experience: the ending. Drawing on insights from his books and decades of experience, Joe explains why most companies obsess over creating desire and delivering products, yet neglect the final stage of the customer journey. From cable companies using aggressive tactics to retain customers to gyms ma...
Oct 20, 2025
28 min

In this episode of the CX Iconoclast podcast, Richard Owen speaks with Tey Bannerman, a McKinsey partner focused on deploying AI in large enterprises to improve customer retention and growth. Bannerman emphasizes that AI should solve real human and business problems rather than just serve as a technological novelty. He critiques the reflexive use of AI for cost-cutting and job elimination, urging companies to instead prioritize long-term value creation and enhanced customer experience. He sha...
Oct 6, 2025
32 min

What if your KPIs could talk back—and guide your business forward? In this episode, Richard Owen and Brian Curry of OCX Cognition, and MIT’s Michael Schrage explore how AI is transforming not just customer experience metrics, but the very nature of leadership and organizational capability. They suggest why so many companies stick with legacy KPIs despite major shifts in tech, and how conversational AI and “chat-modified” metrics are helping innovative leaders turn passive data into proactive ...
Jul 28, 2025
45 min

What happens when leading-edge academic research meets real-world customer dynamics? In this episode, OCX Cognition CEO Richard Owen welcomes Chris Forman, Professor of Strategy, Innovation, and Technology at Cornell’s Dyson School, to discuss how technology adoption, data integration, and organizational readiness shape B2B outcomes. Together, they clarify the critical differences between collecting data and using it—and why even sophisticated firms often struggle to translate tech investment...
Jul 14, 2025
36 min

In this episode of CX Iconoclast, OCX Cognition CEO Richard Owen sits down with Murli Buluswar, Head of Analytics at Citi’s U.S. Personal Bank, to explore how AI is reshaping customer insight and experience at enterprise scale. Murli shares his journey from early interest in behavioral science and analytics to leading cutting-edge initiatives that bring such innovation to life. From sharing intelligence across teams to improving operational risk detection and enabling hyper-personalization, h...
Jun 30, 2025
35 min

In this episode of CX Iconoclast, Richard Owen sits down with Dean Eckles, MIT professor and former Facebook data scientist, to explore the real-world dynamics of misinformation—and what actually works to stop it. Eckles shares insights from his landmark research showing that correcting false content on social media doesn’t always reduce misinformation. In fact, it can sometimes make things worse, prompting users to double down and share even more toxic content. But there’s good news: feature...
Jun 23, 2025
36 min

In this CX Iconoclast episode, Richard Owen speaks with Bruce Temkin, a pioneering figure in customer experience, about his new initiative: Humanity at Scale. Temkin explains that despite decades of progress in CX and EX, many leaders still perceive a trade-off between focusing on people and achieving business results. His goal is to eliminate this false dichotomy by helping leaders understand that truly human-centric organizations—those that embrace how people naturally think, feel, and beha...
Jun 9, 2025
38 min

If you have never heard of the Department of Disruptive Capabilities, this is the place to be! In this episode, OCX Cognition CEO Richard Owen sits down with MIT Senior Lecturer and renowned efficiency expert Steve Spear to explore what makes the world’s most innovative organizations tick. Drawing on his experience with Toyota, the U.S. Navy, and Fortune 500 leaders, Steve unpacks the mechanics of high-velocity learning—why relentless experimentation, rapid problem-solving, and dynamic adapta...
May 27, 2025
39 min

In this episode of CX Iconoclast, Richard Owen sits down with Professor Moira Clark, Director of the Henley Centre for Customer Management at Henley Business School. Moira brings sharp insight from two decades of research into what drives customer loyalty, profitability, and organizational performance. Together, they discuss the evolving role of AI in customer experience—from hyper-personalization to smarter service automation—and challenge businesses to move from short-term tactics to bold, ...
May 12, 2025
41 min
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