The CX Iconoclast
The CX Iconoclast
OCX Cognition
AI, Culture, and the Future of Customer Experience: A Conversation with Murli Buluswar of Citi
35 minutes Posted Jun 30, 2025 at 5:00 pm.
0:00
35:12
Download MP3
Show notes
In this episode of CX Iconoclast, OCX Cognition CEO Richard Owen sits down with Murli Buluswar, Head of Analytics at Citi’s U.S. Personal Bank, to explore how AI is reshaping customer insight and experience at enterprise scale. Murli shares his journey from early interest in behavioral science and analytics to leading cutting-edge initiatives that bring such innovation to life. From sharing intelligence across teams to improving operational risk detection and enabling hyper-personalization, h...