Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Jon Tilley the co-founder of popular Amazon tool ZonGuru. In this episode we discussed: How to choose the right keywords and initiate the “Halo Effect” for your Amazon products How to launch products in competitive niches What your first 12 months should look like to succeed when launching on Amazon. Thank you to Jon and the team for offering a FREE listing analysis report, just head here to grab yours: https://zonguru.link/brandbuilder2107 Follow ZonGuru’s Rate Your Hack series on Instagram: https://www.instagram.com/zonguru Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Jon 06:06 Contextual SEO 08:52 Halo Effect Method 12:49 Writing your listing 18:08 First 12 months success 22:47 VC funding 25:44 ZonGuru Tools 33:57 Dealing with competition 37:18 What’s next for ZonGuru

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Lesley Hensell, co-founder of leading Amazon agency Riverbend Consulting. Riverbend are experts at handling complex cases and overcoming significant problems to help Amazon sellers thrive. In this episode we discussed: How to win against the eCommerce giant in 2022 The absolute best way to get fast, helpful support from Amazon Seller Support How to maximize revenue whilst reducing risks And much more! Connect with Lesley & Riverbend: Riverbend Website Lesley’s LinkedIn Helpful resources: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Lesley 04:02 How to handle Amazon 09:44 Frustrations with Seller Support 15:13 Amazon abusing position 18:17 Maximize revenue, reduce risk 22:31 Creating a lasting brand 24:55 Product safety precautions 28:40 Amazon transparency program

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Carl Weische who is taking the eCommerce Twitter community by storm! Carl operates a fast-growing conversion rate optimization agency and helps eCommerce brands grow their revenue and profitability by improving the on-page experience for customers. In the episode we covered the key mistakes beginners make and how you can avoid them! Follow Carl on Twitter - check his timeline for a TON of gold nugget case studies Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Carl Weische 04:27 Conversion optimization 08:55 Custom coding apps 09:54 SEO biggest mistakes 12:17 Improving conversion rate 15:52 Increase customer's trust 20:19 Working with Carl

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by my good friend and business partner Claire Howarth. Claire has been writing a lot of the content for one of our brands that is starting to see some real traction with Search Engine Optimization leading to an average of 70-100 organic visits to our website per day. In this episode we break down the key stages of getting started with SEO as a beginner: How to identify low competition and high volume keywords worth targeting How to write content that ranks for said keywords How to build authority for your website over the long term Download the free step-by-step SEO checklist we have developed and use daily for all our content: > Coming Soon.. Helpful resources: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Claire 01:51 Why bother with SEO? 08:38 Getting started with SEO 12:33 Approach to building good content 17:24 Providing product value 21:13 Researching content ideas 29:03 Writing a good content 38:18 Guiding customer to the next step 45:53 Speed up writing 49:05 Optimizing content’s SEO

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Jon MacDonald, founder of leading Conversion Rate Optimization agency The Good.  In this episode we discussed what Jon has learnt about consumer behaviour and conversion rate growth from working with international brands like Adobe, Xerox, The Telegraph and The Economist. Learn more from Jon: Jon’s book: Opting In To Optimization A collection of Jon’s website teardowns (absolute GOLD) Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Jon 03:23 Roles in a CRO agency 07:45 Improving conversion rate 11:05 Common failings of new clients 15:43 Advice on navigational menu 18:45 Gaining customer’s trust 23:00 CRO checklist 25:20 Starting an Ecommerce site 31:30 Site testing from customer’s view

Welcome back to another episode of the Brand Builder Show!  This week we’re joined by Dana from 8fig - a flexible funding solution for Amazon sellers and eCommerce brand owners. In this insightful episode we discussed: How to strengthen your supply chain for ongoing growth What funding options are available for growing businesses Whether you should scale or sell your business for maximum reward Learn more about 8fig - www.8fig.co Helpful resourses: Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies) Follow Ben on Twitter If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Dana 05:05 Optimizing supply chains 08:32 Flexible Financing Options 15:11 Good time to use 8fig services 18:21 Why take on financing? 20:44 Benefits of not selling your business 26:04 Timeline for credit repayment 27:37 Dana’s recommendation

Welcome back to another episode of the Brand Builder Show! This week you’re in for a treat as we’re joined by Bryan Porter, co-founder of 9-figure drinkware brand Simple Modern. In this episode we discussed: How Simple Modern are sustaining 100% growth year on year How offering more variations of your products can drive substantially more revenue The clever technique Bryan used to secure licensing deals with Disney, the NBA, NFL and more Why Bryan believes generosity has been a core driver of the brand’s success The $5million investment Simple Modern has made into domestic US manufacturing And so much more! A not to miss episode! > Check out Simple Modern> Follow Bryan on Twitter> Follow Mike on Twitter > Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)> Follow Ben on Twitter If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Bryan Porter 06:26 Staring Simple Modern 08:25 Opportunities in Drinksware 14:18 Amazon percentage volume 16:59 1P Seller on Amazon 21:36 Business expectations 23:44 Manufacturing strategy 27:25 US vs China Manufacturing 30:26 Building a brand's community 34:02 Protecting product development 37:17 Business principle 44:03 Product Licensing 48:27 Maintaining a good working relationship 51:19 Future Plans

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Tom & Alex aka The Honest Entrepreneurs. Tom & Alex joined us on the show 6 months ago and were hitting around $30k/month in revenue. Since then they’ve seen explosive growth and have hit $140,000 in the last 30 days selling their own branded products on Amazon. In this episode we talked through a range of topics around how they’ve been able to grow so quickly. It includes branding, PPC, product launches and much more. A highly valuable episode! > Check out Tom & Alex’s channel on YouTube> Follow Alex on Twitter> Follow Tom on Twitter > Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)> Follow Ben on Twitter If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Introducing Tom & Alex 02:46 Benefits of a Partnership 07:28 Mistakes to avoid 11:54 How to increase revenue 16:03 Taking calculated risk 19:31 Charging a Higher Price 23:16 Going aggressive on PPC 29:10 Researching keywords 33:45 Using PPC agency 39:54 Growing the business 50:37 Building connections

Welcome back to another episode of the Brand Builder Show! This week we’re joined by serial entrepreneur Nathan Hirsch. Having scaled and sold the popular outsourcing marketplace FreeeUp, Nathan and his partner Connor recently launched EcomBalance. It’s a bookkeeping startup focused on helping Ecommerce sellers get financially strong to build successful businesses. In this episode we’ll discuss best practices, biggest mistakes, and keys for adding value to the asset that is your business. Enjoy! > Get 2 months free with EcomBalance (mention the Brand Builder Show for this special offer!) Helpful resourses: BBU Instagram Ben on Twitter Ben on Instagram BBU YouTube Channel Explore Brand Builder University - content, courses & coaching to help you grow your brand. If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking Points: 00:00 Ben Introduces Nathan Hirsch 00:34 Nathan Talks about his journey with Amazon 07:34 How to sell your company and find the right buyer. 11:57 Key Process and Financial Habits 15:02 Why we need to hire a bookeeper or an accountant? 16:11 The Importance Of Healthy Books 19:45 Nathan Talks about eCom Balance. 22:59 Pain points in the eCommerce industry 30:13 Biggest bookkeeping mistakes eCommerce sellers make with their finances 31:24 Processes or principles eCommmerce should have in place to increase business value 32:33 Where to get started with eCom Balance

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Vitalii from Profit Whales, a full service PPC & marketing agency working with 7, 8 and 9-figure brands on Amazon. We talked about the approach sellers should be taking with their Amazon PPC campaigns in 2022 and beyond, as well as covering advanced topics such as scaling campaigns, search term isolation, and placement bid adjustments. We also discussed wider brand building strategies Vitalii and his team are using when driving off-Amazon traffic. All in all, an episode not to miss! > Learn more about Profit Whales. Helpful resources: BBU Instagram Ben on Twitter Ben on Instagram BBU YouTube Channel Explore Brand Builder University - content, courses & coaching to help you grow your brand. If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it! Talking points: 00:00 Ben introduces Vitalii 00:44 Vitalii talks about how he started in the Amazon space 05:11 Vitalii and Profit Whales 10:52 Importance of keyword ranking on Amazon 13:31 Dealing with broad, generic keywords 17:29 Doing keyword isolation 25:04 On rising ad costs 31:58 Giving discount codes on Amazon 39:27 Vitalii’s recommendations when starting a campaign on Amazon 42:25 Why choose Profit Whales