Show notes
Welcome back to another episode of the Brand Builder Show! This week we’re joined by Jon MacDonald, founder of leading Conversion Rate Optimization agency The Good. In this episode we discussed what Jon has learnt about consumer behaviour and conversion rate growth from working with international brands like Adobe, Xerox, The Telegraph and The Economist.Learn more from Jon:Jon’s book: Opting In To OptimizationA collection of Jon’s website teardowns (absolute GOLD)Helpful resourses:Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)Follow Ben on TwitterIf you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!Talking Points: