
In this episode, Richard chats to Nic Hayes, MD of Media Stable to get his thoughts on earned media and how to best position yourself as a subject matter expert.You can contact Nic via his website https://www.mediastable.com.au/Go to www.crispand.co for more information
Aug 23, 2023
26 min

In this episode, Richard talks about his theory of being different.Can you imagine putting a bright yellow yacht in the middle of a stunning Mediterranean sea painting? Sound horrific?Maybe... but listen to why.Go to www.crispand.co for more about the 9 Step Brand Builder
Aug 11, 2023
18 min

Richard talks about the importance of understanding your consumer and talking their language, the 'Brand Consumer Journey', the impact of conscious communication and how 'real chat' can pay off in bucket loads!Go to www.crispand.co for more info or to contact Richard.
Aug 1, 2023
18 min

In this episode, Richard talks about why being different is better than being better, gives examples of why and goes through the importance of writing meaningful brand language.
Jul 19, 2023
17 min

In Episode 1, Richard introduces the 9 Step Brand Builder, talks about ChatGPT, human behaviour and the importance of being different, not better!Download the '9 Step Brand Builder' HERE
Jul 12, 2023
18 min
