The 9 Step Brand Builder
The 9 Step Brand Builder
Richard Miller
Build a multimillion-dollar competition-crushing brand in just 9 steps with Brand Director and Entrepreneur Richard Miller.Want more? Go to https://crispand.co/#9steps to download the '9Step Brand Builder'.Based on decades of learning and experience, this ultimate ‘guide to building brands’ contains all the tools you need to write your own architecture, language and strategy.Applying the ‘5 Whys’ method and in easy-to-follow guided steps, we will show you how to:Find your why – The FoundationDefine your audience and key selling points – The FrameworkCraft unique language and messaging – The FaceBuild a targeted and efficient marketing strategy – The Brand Consumer JourneyThe 9 Step Brand Builder – an Introduction to the BrandArc® gives you the tools you need to build your own brand architecture, language and strategy based on decades of learning and experience.It could turn your business into a multimillion-dollar competition-crushing brand.
Meet the media
In this episode, Richard chats to Nic Hayes, MD of Media Stable to get his thoughts on earned media and how to best position yourself as a subject matter expert.You can contact Nic via his website https://www.mediastable.com.au/Go to www.crispand.co for more information
Aug 23, 2023
26 min
Be the yellow yacht
In this episode, Richard talks about his theory of being different.Can you imagine putting a bright yellow yacht in the middle of a stunning Mediterranean sea painting? Sound horrific?Maybe... but listen to why.Go to www.crispand.co for more about the 9 Step Brand Builder
Aug 11, 2023
18 min
Let's bring back real chat - the impact of conscious communication
Richard talks about the importance of understanding your consumer and talking their language, the 'Brand Consumer Journey', the impact of conscious communication and how 'real chat' can pay off in bucket loads!Go to www.crispand.co for more info or to contact Richard.
Aug 1, 2023
18 min
Different is better than better.
In this episode, Richard talks about why being different is better than being better, gives examples of why and goes through the importance of writing meaningful brand  language.
Jul 19, 2023
17 min
What makes a great brand?
In Episode 1, Richard introduces the 9 Step Brand Builder, talks about ChatGPT, human behaviour and the importance of being different, not better!Download the '9 Step Brand Builder' HERE
Jul 12, 2023
18 min