<p>In this episode, Richard talks about why being different is better than being better, gives examples of why and goes through the importance of writing meaningful brand  language.</p>

Let's bring back real chat - the impact of conscious communication

Build a multimillion-dollar competition-crushing brand in just 9 steps with Brand Director and Entrepreneur Richard Miller.Want more? Go to https://crispand.co/#9steps to download the '9Step Brand Builder'.Based on decades of learning and experience, this ultimate ‘guide to building brands’ contains all the tools you need to write your own architecture, language and strategy.Applying the ‘5 Whys’ method and in easy-to-follow guided steps, we will show you how to:Find your why – The FoundationDefine your audience and key selling points – The FrameworkCraft unique language and messaging – The FaceBuild a targeted and efficient marketing strategy – The Brand Consumer JourneyThe 9 Step Brand Builder – an Introduction to the BrandArc® gives you the tools you need to build your own brand architecture, language and strategy based on decades of learning and experience.It could turn your business into a multimillion-dollar competition-crushing brand.