(Episode Language: Hebrew) Hi Techies, On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint. Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main ABM tool. Enjoy!

(Episode Language: Hebrew) Hi Techies, On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership. We talk about the pros/cons of various metrics marketing could be measured on in order to ensure a true alignment with sales and what other metrics can be used as leading indicators to ensure you’re on track. Nimmy also shares some of his best-kept secrets on building a strong and healthy partnership between sales & marketing. Enjoy!

(Episode Language: English)Hi Techies,On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.  Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.We speak about:How attribution today is broken, how it leads companies in the wrong path and how to do it right.  How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.  Why podcasting is so effective for creating demand and how to be successful at itEnjoy!Episode Resources:  1. https://www.refinelabs.com/2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP  

(Episode Language: Hebrew) Hi Techies, Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them. The sharp (and determined) Eleanor shares with us why the marketers she loves are usually the entrepreneurs of the companies she follows and why the ability to tell a story is so important in today's competitive world. We also talk about the role of the modern marketing manager and how to build a community and a circle of "brand friends" around the company. Until the next episode!

(Episode Language: Hebrew) Hi Techies, So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so? Why do the most creative ideas sometimes fail miserably? What B2B can learn from the B2C world and vice versa? And what the hell is the new category called HENRYs? Good times. Episode Notes: Maapilim, Shookit, Oatly, Lemonade, AVIS, Headspace, Slack, TikTok, Casper

(Episode Language: English) Hi Techies, On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician. So what does Dave’s marketech stack look like? What are his favourite brands? And how on earth did he become such a damn good copywriter? Dave also shares how he views a brand story and strategy and gives us his tip for avoiding glorious failures :) Join us in this gold nugget episode because as Dave says: “No one ever went to school for B2B Marketing” Enjoy!

(Episode Language: English) Hey Techies, On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth. So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance' even mean? JoyTunes is also using a fairly unique unique pods / guilds structure to operate that was introduced by Spotify and Netflix, so we also touch on how this works for their marketing efforts. (En)JoyTunes!

(Episode Language: Hebrew) Hi Techies, So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888). First of all - for those who do not know Lemonade - your loss. Lemonade strives to make its customers fall in love with the company even though they are an insurance company. So how do you do such a wonderful thing? Tamir shares what the hell VP of Growth is, how Lemonade copes with incredible courage and creativity with its huge competitors and how his team works to achieve the tremendous growth that Lemonade is experiencing. Have a pink day!

(Episode Language: Hebrew)Hey Techies,So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer.So how do you start writing posts that get significant exposure on LinkedIn? Is a shorter or longer post better? How to harness the company's employees to the effort, how to measure the impact of the activity and what is the most important rule in Yoni's eyes to generate real interest in your company (and how is it related to the Fight Club movie?)?Yoni pampers us with lots of tips with which AppsFlyer leverages LinkedIn, and which anyone can start implementing tomorrow morning.Did you enjoy the episode? Thank Yoni and write a post about it!Episode Resources:  1. Chris Walker - refine labs2. Oren's $210M funding post:https://www.linkedin.com/posts/orenkaniel_faith-is-taking-the-first-step-even-when-activity-6625404583357272065-KiBk3. Ziv Peled's 'CSM shouldn't sell' post:https://www.linkedin.com/posts/zivpeled_customersuccess-strategy-technology-activity-6622477208533426176-lRF-4. Debora Cohen's 'Translation isn't Localization' post:https://www.linkedin.com/posts/debora-cohen_marketing-growth-localization-activity-6714181519918948352-NBmx

(Episode Language: Hebrew)Hey friends,So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents.Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process in the fastest and most successful way. When is it right to start such a process? How do you manage the expectations of the various factors? Who should be involved? How do you harness those who are not involved? And of course, how to launch the new brand at a good and successful time.All this and many more gems in a special chapter on branding,Enjoy!Episode Notes:  1. IKEA lamp ad - https://www.youtube.com/watch?v=dBqhIVyfsRg