Techie Talkie
Techie Talkie
Carmel Yoeli & Asaph Schulman
E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes
34 minutes Posted Feb 4, 2021 at 10:00 am.
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(Episode Language: English)
Hey Techies,
On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth.
So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance' even mean?
JoyTunes is also using a fairly unique unique pods / guilds structure to operate that was introduced by Spotify and Netflix, so we also touch on how this works for their marketing efforts.
(En)JoyTunes!