Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions
Nick Fredrick
On Subscriptions: Scaled, we talk about all of the different facets of successfully running a subscription business, including how to build them, how to grow them, and how to scale them from a startup to something bigger. Topics include SaaS subscriptions, subscription boxes, subscription business model online subscription services, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies.
Exploring the Software and Fintech Landscape with Roi Ben Daniel of Received
In this episode, we sit down with Roi Ben Daniel, the Founder and CEO of Received. Roi shares valuable insights into the world of software and fintech, discussing everything from the evolution of SaaS to the future of AI in finance. Join us as we dive into the trends and challenges shaping the finance and software industries. Key Takeaways: (04:27) The challenges of applying subscription solutions to sales-led organizations with complex pricing and bespoke contracts. (12:07) The importance of customer interviews, BI and effective communication in determining custom pricing. (16:40) Transitioning away from cloud-based services may not be practical due to the complexities of managing servers and software patches. (27:00) Companies are growing smarter about their SaaS investments and embracing consolidation as a response to potential “SaaS fatigue.” (30:07) The fintech industry is going through an identity crisis as it evolves, and the future is uncertain. Resources Mentioned: Roi Ben Daniel - https://www.linkedin.com/in/roibendaniel/ Received | LinkedIn - https://www.linkedin.com/company/getreceived/ Received | Website - https://www.received.ai/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Oct 23, 2023
33 min
Brewing Authenticity in E-Commerce with Shunan Teng of Tea Drunk
On this episode, Shunan Teng, CEO and Founder of Tea Drunk, discusses the authentic world of Chinese tea. She offers a glimpse into the blend of passion and business that has brewed the success of Tea Drunk, while also sharing her fascinating knowledge of Chinese tea culture. Key Takeaways: (04:01) Identifying and addressing issues with mobile website usability and customer purchase difficulties. (08:00) Shifting the website’s color scheme from dark to light to reflect a luxury, friendly brand image. (14:18) Enabling Tea Club members to skip a month to manage their accumulated product, while also revising Tea Club strategies to boost experiences and revenue. (20:08) Shunan emphasizes the importance of understanding and sharing the story behind each tea. (23:56) Retention rates of recurring customers are notably high at 70%. (24:41) Around 50% of web traffic comes from people directly typing the Tea Drunk URL, indicating a strong brand recall. (27:46) Approximately 20% of Tea Drunk's customers are from outside the United States and Canada, revealing a diverse, international customer base. Resources Mentioned: Shunan Teng - https://www.linkedin.com/in/shunanteng/ Tea Drunk | LinkedIn - https://www.linkedin.com/company/tea-drunk/ Tea Drunk | Website - https://www.teadrunk.com/ Tea Drunk Academy Website - https://www.teadrunkacademy.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Oct 16, 2023
28 min
Tackling International Expansion Challenges with David Pinkus of Pvolve
On this episode, we sit down with David Pinkus, Chief Technology Officer of Pvolve, as he navigates the challenges of international expansion and the intricacies of online platforms like Shopify. David offers insights into the growth and adaptation strategies that have defined Pvolve’s journey. For businesses considering expansion, especially into international markets, this conversation is packed with practical takeaways and reflections on learning from past missteps. Key Takeaways: [06:20] David Pinkus highlights the importance of digital transformation and innovation for businesses, especially during the pandemic. [08:34] The challenge of selling both physical equipment bundles and digital memberships in the same transaction due to e-commerce platform limitations. [17:45] The challenges of ensuring teams have a consistent problem-solving framework as they get more distant from direct budget control. [19:00] The importance of establishing high levels of trust and emotional safety within teams, as highlighted by Google's Project Oxygen. [28:52] The necessity of adhering to GDPR and data protection laws when expanding businesses internationally, ensuring user trust and compliance. [33:25] The impact of celebrity endorsements on a product and the importance of refining product polish and detail in light of such endorsements. Resources Mentioned: David Pinkus - https://www.linkedin.com/in/dpinkus/ Pvolve | LinkedIn - https://www.linkedin.com/company/pvolve/ Pvolve’s Website - https://www.pvolve.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Oct 8, 2023
38 min
Building a Pet-Centric Brand with Chad Kauffman of Kitty Poo Club
On today’s episode, Chad Kauffman, Co-Founder and the driving force behind Kitty Poo Club, shares his journey and insights into the world of subscription-based businesses, particularly in the pet industry. For pet lovers and entrepreneurs alike, this discussion is an insightful glimpse into optimizing product delivery and the art of evolving to meet the demands of the customer. We dive deep into the challenges and solutions of delivering timely products and look at the strategy behind expanding product lines, and we also discuss the big vision for Kitty Poo Club’s foray into the retail space. Key Takeaways: [01:00] What sparked the idea for Kitty Poo Club and its eco-friendly angle, and the scoop on the monthly use of the eco-friendly, toss-out litter box. [06:01] The company’s secret sauce. [17:24] Listening to the crowd: how customer feedback shaped the business. [22:21] Kitty Poo Club’s typical yet effective referral program. [29:07] Branching out and eyeing opportunities in the dog market. [29:43] Looking ahead at Kitty Poo Club’s plans to step into retail. Resources Mentioned: Chad Kauffman -https://www.linkedin.com/in/chadkauffman/ Kitty Poo Club | LinkedIn -https://www.linkedin.com/company/kitty-poo-club/ Kitty Poo Club | Website -http://kittypooclub.com/ Interested in checking out the innovative solutions Kitty Poo Club offers for your feline friends? Head to kittypooclub.com or explore their comprehensive FAQs and videos to see the product in action. Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Oct 1, 2023
31 min
Unlocking Success in Learning Subscriptions with Guilherme Martins of Sandbox Experiences
On this episode, we talk to Guilherme Martins, CEO of Sandbox Experiences, a London-based group operating a network of learning businesses featuring 18 different brands. Key Takeaways: [3:47] Guilherme co-founded Leiturinha, a Brazilian book subscription company, to encourage reading in children. [6:03] Subscription models were relatively new in Brazil in 2013-2014, and Leiturinha aimed to create regular reading habits. [9:19] Leiturinha introduced subscription payments on a six-month or annual basis, leveraging installment payments and bank guarantees due to high credit card interest rates in Brazil. [17:44] The use of digital advertising, such as Facebook and Google, for customer acquisition. [25:56] Differences in consumer behavior and perceptions between the UK/European market and Brazil require tailored marketing strategies. [33:26] The company maintains a core family audience but is open to exploring opportunities that align with its expertise and business model, with the potential of expanding into different age ranges and industries. Resources Mentioned: Guilherme Martins - https://www.linkedin.com/in/ghcmartins/?originalSubdomain=br Sandbox Experiences - https://www.linkedin.com/company/sbx-group/ Sandbox Group - https://sbxgroup.com/ Leiturinha - https://leiturinha.com.br/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Sep 25, 2023
38 min
Uncovering Genuine Customer Interest with Benjamin Katz of Happy Head
On this episode, we sit down with Benjamin Katz, Chief Executive Officer at Happy Head. Our discussion takes us on a journey through the intricacies of starting a venture, discerning between genuine market demand and mere vocal enthusiasm, as well as giving some invaluable pointers. As Benjamin shares his wisdom, we learn the nuances of focusing on the right markets and the potential pitfalls of conflating passion with business. Key Takeaways: [03:42] Benjamin touches on the importance of confronting and managing fear, knowing that entrepreneurs often face uncertainty and must navigate uncharted waters. [06:30] Benjamin emphasizes the need to secure a genuine commitment from potential early users or partners. [20:05] The importance of securing an initial investment to gather feedback. [38:22] The significance of showcasing genuine effort, building trust, and establishing a reputation in B2B settings to foster long-term relationships. [43:25] The joy of watching a team evolve and produce results beyond one's expectations. [44:00] An insight into why it's essential to think about the vastness of the market when planning a business venture. Resources Mentioned: Benjamin Katz - https://www.linkedin.com/in/meetbenkatz/ Happy Head | LinkedIn - https://www.linkedin.com/company/hihappyhead/ Happy Head Website - http://www.happyhead.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Sep 17, 2023
46 min
Leading Toy Sustainability with Catherine Bhattachar at Tiny Earth Toys
On this episode, Catherine Bhattachar, Chief Operating Officer at Tiny Earth Toys, provides insights into the innovative and environmentally-conscious business model that sets their brand apart in the toy industry. Utilizing a subscription service, Tiny Earth Toys is at the forefront of sustainability by counteracting toy waste and offering families a more eco-friendly approach to children’s play. Key Takeaways: [17:15] Tiny Earth Toys’ unique subscription model combats toy waste. [20:22] The company values adaptability and a go-getter attitude, and encourages everyone, regardless of position, to voice innovative ideas. [21:08] Embracing a hybrid work model post-Covid to facilitate collaboration. [22:08] Core values of Tiny Earth Toys include proactive transparency and fostering an environment where everyone’s voice is valued. [23:49] Future aspirations include improving the customer experience and potentially extending service offerings. Resources Mentioned: Catherine Bhattachar - https://www.linkedin.com/in/catherine-krege-bhattachar/ Tiny Earth Toys | LinkedIn - https://www.linkedin.com/company/tiny-earth-toys/ Tiny Earth Toys | Website - http://www.tinyearthtoys.com/ Tiny Earth Toys on Social Channels: Facebook - https://www.facebook.com/tinyearthtoys/ Instagram - https://www.instagram.com/tinyearthtoys/ TikTok - https://www.tiktok.com/@tiny.earth.toys Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Sep 10, 2023
26 min
Optimizing Operations Through Data with Ben Fisher at Rodeo
In today’s episode, Ben Fisher, Co-Founder and Technical CEO of Rodeo, joins us to discuss tech solutions and effective consumer engagement in subscription-based businesses. This chat is a must-listen for anyone interested in e-commerce, as it delves into how Rodeo is revolutionizing its customer experience through tech-forward design and strategic decision-making. We cover topics including fine-tuning subscription plans, leveraging data in your operations and reducing friction in the customer journey. Key Takeaways: [02:47] Ben Fisher’s journey from starting Rodeo to its current position in the market. [07:45] The essential elements that drive growth in tech enterprises. [14:52] The importance of aligning business goals with technological advancements. [20:25] Strategies that Rodeo employed to tackle early challenges and how they evolved over time. [26:00] The critical role of understanding and anticipating customer needs in the tech industry. [36:28] Perspectives on the ever-evolving digital landscape and its influence on businesses. Resources Mentioned: “Don’t Make Me Think” by Steve Krug “Who” by Geoff Smart and Randy Street Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Sep 5, 2023
41 min
Customer-Centricity in Subscriptions with Zarina Bahadur at 123 Baby Box
In this episode, CEO and Founder Zarina Bahadur of 123 Baby Box joins the discussion to unpack the challenges and strategies surrounding the company’s rapid growth and retention. She highlights the necessity of regular communication with customers, emphasizing its significance when dealing with failed payments. The subscription market is changing. It’s vital to understand if cancellations are due to pricing or product quality. An important discussion point is the value of giving customers flexibility. This includes the option to pause subscriptions during tough times. The dialogue underscores the role of top-notch customer service and genuine empathy in retention. Above all, treating customers with the same respect you expect for yourself, is fundamental for business success. Resources Mentioned: Zarina Bahadur - https://www.linkedin.com/in/zarina-bahadur-14a907123/ 123 Baby Box | LinkedIn - https://www.linkedin.com/company/123babybox/ 123 Baby Box | Website – Zarina’s company specializing in baby subscription boxes http://www.123babybox.com/ Instagram: @123babybox – Stay updated with the latest offerings and news Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Aug 28, 2023
29 min
Building a Luxury Accessory Rental Business with Adriel Darvish, Co-Founder and CEO at Switch
On this episode, we talk to Adriel Darvish, Co-Founder and CEO at Switch, a luxury handbag and jewelry rental membership service. The idea for their company originated from Adriel observing his mother’s experience as a jewelry designer. Witnessing a friend return a necklace after flaunting it at a party sparked the realization that jewelry, being durable and reusable, was ideal for a rental model. He and his brother launched an MVP version of Switch, which received overwhelmingly positive feedback. Their early relationships and vendor network played a crucial role in the company’s success. By viewing luxury vintage accessories as valuable assets rather than traditional inventory, they have been able to secure financing and capitalize on the rental business model. This has led to impressive returns and appreciation of their products over time. They focus on creating an exceptional offering that excites and engages their members, leading to significant organic growth and referrals, which account for about 65% to 70% of their customer acquisition. Adriel plans to build and expand the select membership levels, catering to higher-tier clients with a $4,000 average price point, and he has potential plans for even higher tiers in the future. Resources mentioned: Adriel Darvish - https://www.linkedin.com/in/adriel-darvish-1187a28/ Switch | LinkedIn - https://www.linkedin.com/company/join-switch/ Switch | Website - https://www.joinswitch.com/ Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
Aug 20, 2023
29 min
Load more