Show notes
On this episode, Shunan Teng, CEO and Founder of Tea Drunk, discusses the authentic world of Chinese tea. She offers a glimpse into the blend of passion and business that has brewed the success of Tea Drunk, while also sharing her fascinating knowledge of Chinese tea culture. Key Takeaways:(04:01) Identifying and addressing issues with mobile website usability and customer purchase difficulties.(08:00) Shifting the website’s color scheme from dark to light to reflect a luxury, friendly brand image.(14:18) Enabling Tea Club members to skip a month to manage their accumulated product, while also revising Tea Club strategies to boost experiences and revenue.(20:08) Shunan emphasizes the importance of understanding and sharing the story behind each tea.(23:56) Retention rates of recurring customers are notably high at 70%.(24:41) Around 50% of web traffic comes from people directly typing the Tea Drunk URL, indicating a strong brand recall.(27:46) Approximately 20% of Tea Drunk's customers are from outside the United States and Canada, revealing a diverse, international customer base. Resources Mentioned: Shunan Teng -https://www.linkedin.com/in/shunanteng/Tea Drunk | LinkedIn -https://www.linkedin.com/company/tea-drunk/Tea Drunk | Website -https://www.teadrunk.com/Tea Drunk Academy Website -https://www.teadrunkacademy.com/ Ready to get started with Rebar?Head to rebartechnology.com or email [email protected] to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
