Show notes
On this episode, we talk to Guilherme Martins, CEO of Sandbox Experiences, a London-based group operating a network of learning businesses featuring 18 different brands. Key Takeaways:[3:47] Guilherme co-founded Leiturinha, a Brazilian book subscription company, to encourage reading in children.[6:03] Subscription models were relatively new in Brazil in 2013-2014, and Leiturinha aimed to create regular reading habits.[9:19] Leiturinha introduced subscription payments on a six-month or annual basis, leveraging installment payments and bank guarantees due to high credit card interest rates in Brazil.[17:44] The use of digital advertising, such as Facebook and Google, for customer acquisition.[25:56] Differences in consumer behavior and perceptions between the UK/European market and Brazil require tailored marketing strategies.[33:26] The company maintains a core family audience but is open to exploring opportunities that align with its expertise and business model, with the potential of expanding into different age ranges and industries. Resources Mentioned: Guilherme Martins -https://www.linkedin.com/in/ghcmartins/?originalSubdomain=brSandbox Experiences -https://www.linkedin.com/company/sbx-group/Sandbox Group -https://sbxgroup.com/Leiturinha -https://leiturinha.com.br/ Ready to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
