Words matter. 

It's not news to anyone, but our language, our delivery, the tools we use to communicate - all of that has a LOT of power when it comes to building (or destroying) trust with customers. 

It’s something that Connor McComb, Team Leader of CX @ SSENSE, is incredibly passionate about. And he shares some brilliant advice around it - this week, on Flip CX’s Spamming Zero Podcast. 

What’s Covered? 

• Connor’s background and why he’s so passionate about breaking down language barriers in CX
• Our expert’s hot take on AI and its role in all this
• Top 3 mistakes orgs make around language + how to avoid them
• Best ways to incorporate language consistency across the entire org
• The gap between the macro and the true human response 
• Flip, Marry, Kill - the customer experience edition
• Simplifying language + examples of how SSENSE has succeeded in this 
• An experience that has stuck with Connor (Hint: He’s also a moonlighting musician)
• And more

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on YouTube,  Casted, Apple Podcast, or Google podcasts.