If your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform. She's sharing all the deets on the new simple ad structure that works, why creative + messaging is king, plus a practical framework to build a winning “cast” of ad messages that teach Meta who your ideal buyer is. You’ll Learn The old way vs...

Do you ever feel like if you can just figure out a few more things your business would just run smoothly? Like there's a system that's missing... and offer you could improve... or a team member you need to hire that would just fix it all? In this episode Jackie is sharing how she thought that too (kind of). But over the years, she’s realized business isn’t static. It’s constantly shifting, changing and growing like a leaving breathing thing. Jackie unpacks how this mindset shift transformed t...

In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence. Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move faster — and ultimately realizing that excellence, not perfection, is the true goal. Through personal stories, client experiences, and even a Milwaukee hotel mishap, Jackie illustrates why exce...

Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question. In this behind-the-scenes episode, Jackie shares a real conversation with a client who was ready to scrap her entire ad strategy because sales weren’t coming in. The twist? Her ads were actually performing incredibly well — getting leads for under $2 in an industry where $7–$10 is the norm. So where was the disconnect? It wasn’t the ads. It was what happene...

Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re actually making you a stronger marketer? In this episode, Jackie unpacks why audiences keep “disappearing” inside Ads Manager, what’s really happening behind the scenes, and how to turn it into an advantage. You’ll learn why your messaging now does the heavy lifting, how Facebook’s “...

Stepping away from your business can spark fresh ideas—but not every idea deserves your time. In this episode, Jackie pulls back the curtain on the hidden cost of pivoting. You’ll learn why “pivoting” often disguises itself as quitting, how every new project can drain profitability, and why the hard, unsexy “valley” is actually where the magic happens. Plus, Jackie shares a personal story about a tshirt shop rebrand—and the surprising lesson it holds for every entrepreneur. If you...

Every summer around July 30th, Jackie records a deeply personal episode to mark the anniversary of the day that changed her life—a heart attack at just 34 years old. But this year’s reflection hits different. In this raw episode, Jackie shares the story of what really happened that day, how it rocked her to the core, and how her understanding of success, stress, and self-worth has evolved nearly a decade later. From cardiac rehab to career pivots, from perfectionism to peace, this episode is ...

Episode Description/Show Notes: In this episode, Jackie sits down with Kris Jones from Red Door Design to dive deep into her new book From Click to Client: How to Easily Create a Story-Driven Website that Turns Visitors into Clients. Kris shares the behind-the-scenes of writing the book, her proprietary framework for simplifying your website and messaging, and why your story is the key to more clients, less overwhelm, and better marketing results. Whether you're a service pr...

Episode Description/Show Notes: If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to marketing, content, and client experience. In this episode, I sit down with branding and messaging strategist Amanda Burg, of Liberty Type, to explore what it truly means to be seen, trusted, and chosen—and why that distinction matters far more than simply being liked. Amanda challenges the traditio...

If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you. I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand. We’re talking: What a trademark actually is (and what it isn’t)Why even small businesses should think about trademarkingThe difference between TM, ®, and copyright symbols (finally, s...