If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you. I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand. We’re talking: What a trademark actually is (and what it isn’t)Why even small businesses should think about trademarkingThe difference between TM, ®, and copyright symbols (finally, s...