Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question. In this behind-the-scenes episode, Jackie shares a real conversation with a client who was ready to scrap her entire ad strategy because sales weren’t coming in. The twist? Her ads were actually performing incredibly well — getting leads for under $2 in an industry where $7–$10 is the norm. So where was the disconnect? It wasn’t the ads. It was what happene...