On the season finale of SmartBug on Tap, Hannah Shain shares some useful tips on how to get started with TikTok as a B2B marketer. If you’re thinking TikTok is just for teens and gen z-ers, think again. Brands are growing, recruiting is flourishing, and more leads than ever are being generated from this platform. So if you haven’t started yet - it’s time to jump in!
Jul 12, 2022
11 min
On this episode of SmartBug on Tap, Hannah Shain talks about the different definitions of an SQL (sales qualified lead) and what it means for you and your business. For us, it's a black and white metric detailing the count of sales initial calls also known as discovery calls. What's your definition of an SQL?
Jul 6, 2022
11 min
On this episode of SmartBug on Tap, Hannah Shain shares what's on her marketing dashboard and what metrics and data we should be digging into on a weekly basis. Data is the lifeblood of your organization. And putting that data into actionable, goal-oriented reporting is critical for us as marketing leaders as we guide the ship, and make decisions on the next investment or game plan.
Jun 28, 2022
13 min
On this episode of SmartBug on Tap, Hannah Shain unpacks some advice on how to land a quick win to enable your sales team with real-time, highly qualified leads. Let's dive in!
Jun 21, 2022
12 min
On this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and run plays for both sales and marketing.
Jun 14, 2022
11 min
On this episode of SmartBug on Tap, Hannah Shain shares how to use recruitment in this period of "The Great Resignation" to attract and retain talent.
Jun 7, 2022
10 min
On this episode of SmartBug on Tap, Hannah Shain talks all about how to fuel your inbound marketing engine with chatbots integrated with live chat to elevate the user experience on your website.
May 31, 2022
12 min
On this episode of SmartBug on Tap, Hannah Shain debates about where and how to use ABM vs. Content Marketing as part of your inbound marketing strategy. Let's dive in!
May 24, 2022
15 min
On this episode of SmartBug on Tap, Hannah Shain talks trending campaigns, specifically QR codes, and how you can bring QR codes into your B2B marketing. Stay tuned as we go beyond the infamous Super Bowl ad to explore actionable insights.
May 17, 2022
12 min
On this episode of SmartBug on Tap, Hannah Shain discusses the topic of marketing attribution. If you've ever been asked: "What’s the ROI on that campaign? Where did those leads come from? How do you know if your marketing spend is generating value?" then stay tuned for this episode.
May 10, 2022
13 min
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